PRESIDENTE DOMINOES
3D Models Dominoes & Motion Graphics
Agency: Draftline
Role: Graphic Designer
Role: Graphic Designer
For International Women’s Day, Presidente used dominoes, a game deeply rooted in Latino culture and traditionally dominated by men, as a medium to bring greater visibility to inequalities affecting Latina women. The campaign introduced a special-edition domino set in which each piece represented a specific inequality, with proceeds supporting a nonprofit organization focused on addressing the gender pay gap.
My role focused on bringing the campaign concept to life through 3D design and motion graphics. I modeled and rendered each domino in 3D, carefully pairing the number of dots on each piece with a corresponding statistic or fact to transform the traditional game pieces into visual representations of real-world disparities.
My role focused on bringing the campaign concept to life through 3D design and motion graphics. I modeled and rendered each domino in 3D, carefully pairing the number of dots on each piece with a corresponding statistic or fact to transform the traditional game pieces into visual representations of real-world disparities.
Beyond the individual 3D assets, I developed an animated piece that used movement, composition, lighting, camera work, and transitions to communicate the campaign message in an engaging and visually cohesive way. I also translated the creative into a series of supporting GIFs and motion assets, allowing the concept to extend across multiple digital and social formats.
The project became an opportunity to combine 3D modeling, motion design, and visual storytelling within a purpose-driven campaign, using familiar cultural imagery in an unexpected way to transform complex statistics into compelling, shareable creative.
The project became an opportunity to combine 3D modeling, motion design, and visual storytelling within a purpose-driven campaign, using familiar cultural imagery in an unexpected way to transform complex statistics into compelling, shareable creative.