Agency: Draftline

Role: Graphic Designer

Los Sundays is a modern, lifestyle-driven tequila brand crafted in Jalisco, Mexico, using 100% Blue Weber agave sourced from both the highlands and lowlands. Rooted in Mexican tradition while embracing a contemporary Southern California aesthetic, the brand brings a fresh, approachable perspective to the tequila category.

For this project, I worked as a Graphic Designer on the exploration and redesign of packaging for Los Sundays’ tequila seltzer cans. The goal was to develop a refreshed visual direction that felt distinctive on shelf while remaining cohesive with the established Los Sundays brand identity.

The design process included multiple rounds of creative exploration, experimenting with typography, color, layout, brand elements, and flavor differentiation across the can system. Concepts were developed through packaging mockups to evaluate how each direction translated from flat artwork into a physical product. Through refinement and iteration, the project focused on creating packaging that felt bold, contemporary, and recognizable while capturing the relaxed, lifestyle-focused personality of Los Sundays.

Exporations