CCOE

LOGO DESIGN

Agency: Draftline

Role: Graphic Designer

The CCOE (Commercial Center for Excellence) is an internal team within Anheuser-Busch. The objective was to create a logo that clearly connects the CCOE team to the broader Anheuser-Busch brand. The logo would be used across internal presentation decks, marketing materials, merchandise, 
and more.

Because the logo needed to scale easily across a variety of applications, it was important to design something with a simple, flexible structure that still aligned with Anheuser-Busch brand guidelines. The logo shown at the start of this page is the final, approved design. The logos that follow represent early explorations and concepts that ultimately informed and led to 
the final mark.