BUDWEISER x HARLEY DAVIDSON

Commercial Shoot

Agency: Draftline

Role: Graphic Designer

Collaborating with my team, we developed a concept for a commercial featuring Budweiser and Harley Davidson. Our goal was to capture the essence of these two iconic brands while telling a compelling visual story. 

The concept revolved around hardworking individuals enjoying a cold Budweiser as they worked on their motorcycles in a garage. The garage, an authentic setting that embodies craftsmanship, camaraderie, and American heritage. We focused on creating striking visuals that seamlessly blended these themes, ensuring a strong emotional connection with the audience.

A visual blueprint to define and communicate the project's creative vision, tone, and aesthetic direction.