BOXOLOGY 
RUM

Agency: Draftline

Role: Graphic Designer




PACKAGING 
DESIGN


Boxology Cocktails - a name meant to convey mixology in a box- is a single product that contains 10 servings of ready-to-drink rum punch and mai tai (20 serving total).
I was tasked with creating a package design that is driven visually by flavor cues and the unique aspect of having two ready to drink cocktails in one box.












Some cool articles covering the release of Boxology from Adweek and Thrillist!