BOXOLOGY RUM

PACKAGING DESIGN

Agency: Draftline

Role: Graphic Designer

At Anheuser-Busch, I was responsible for developing the packaging design for an innovative new product—a ready-to-drink cocktail presented in a boxed format. The goal was to create a concept that stood out on the shelf among a competitive RTD (ready-to-drink) market while clearly communicating the unique offering of two distinct flavors within a literal box. The project involved multiple design iterations and presentations, ultimately leading to the final packaging solution.

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