Luis Garcia
ATLANTA
BOUNCERS
Agency: Draftline
Role: Graphic Designer/ Art Director
Brand Identity
In 2023, Anheuser-Busch purchased a Major League Pickleball team, building on their long history of innovation in sports marketing. The Atlanta Bouncers were born!
My team was responsible for creating the entire brand from scratch. This included the name, logo, and full brand identity.
LOGO DESIGN
The first step was developing a name and logo that represented the team’s Atlanta roots and the city’s passionate fan culture. Logo development started with some brainstorming and loose sketch concepts. Exploring elements and names that resonate with Atlanta sports.
Those concepts eventually grew into a polished and refined logo system.
SOCIAL PLAYBOOK
Before developing the photo guidelines, I led the creation of a comprehensive brand book for Estrella Jalisco. My focus was on developing a social playbook while also developing a new look and feel for the brand as a whole. The objective was to craft a more authentic brand presence and establish a visual identity that genuinely resonated with the target audience. This foundational work set the tone for consistent and meaningful storytelling across all brand touchpoints.