ATLANTA BOUNCERSBRAND IDENTITY
Agency: Draftline
Role: Graphic Designer
Role: Graphic Designer
In 2023, Anheuser-Busch expanded its presence in sports marketing by acquiring a Major League Pickleball team, leading to the creation of the Atlanta Bouncers. Our team was responsible for building the brand from the ground up, developing everything from the team name and logo to a complete visual identity and brand system.
The project included full logo development, visual direction, color palette, typography, photography guidelines, graphic asset usage rules, and brand tone and personality, creating a cohesive foundation for how the Atlanta Bouncers would look, feel, and communicate across every touchpoint.
The project included full logo development, visual direction, color palette, typography, photography guidelines, graphic asset usage rules, and brand tone and personality, creating a cohesive foundation for how the Atlanta Bouncers would look, feel, and communicate across every touchpoint.
That identity was then brought to life across team merchandise, digital advertising, social media content, live event graphics, and other fan-facing creative. We also directed and produced photography featuring the team’s pickleball players, establishing a consistent approach to player imagery that could be used across social, promotional, and campaign content.
From initial brand development through real-world execution, the goal was to create an energetic and recognizable sports identity that could live seamlessly across digital platforms, physical environments, merchandise, and live Major League Pickleball events.
From initial brand development through real-world execution, the goal was to create an energetic and recognizable sports identity that could live seamlessly across digital platforms, physical environments, merchandise, and live Major League Pickleball events.
LOGO DESIGN
CONCEPTSThe first step was developing a name and visual identity that reflected the team’s Atlanta roots and the city’s passionate sports culture. Logo development began with brainstorming and exploratory sketches, testing names, symbols, and visual elements that could authentically connect the team to Atlanta.
These early concepts were then refined into a polished and versatile logo system, establishing the foundation for the Atlanta Bouncers’ broader brand identity.
These early concepts were then refined into a polished and versatile logo system, establishing the foundation for the Atlanta Bouncers’ broader brand identity.
FINAL LOGO DESIGN
BRINGING THE
BRAND TO LIFE
With the core identity established, the Atlanta Bouncers brand was translated into a flexible visual system across advertising, merchandise, social media, and out-of-home experiences. Each application builds on the team’s typography, color palette, photography, and graphic language to create a consistent and recognizable presence across every fan touchpoint.
From player-focused social content and digital ads to team apparel, merchandise, and large-scale OOH graphics, the identity was designed to adapt across formats without losing its energy or personality. The result is a cohesive brand experience that extends beyond the logo and brings the Atlanta Bouncers to life both on and off the court.