ATLANTA BOUNCERSBRAND IDENTITY



Agency: Draftline

Role: Graphic Designer

In 2023, Anheuser-Busch purchased a Major League Pickleball team, building on their long history of innovation in sports marketing. The Atlanta Bouncers were born! My team was responsible for creating the entire brand from scratch. This included the name, logo, and full brand identity.







LOGO DESIGN
CONCEPTS
The first step was developing a name and logo that represented the team’s Atlanta roots and the city’s passionate fan culture. Logo development started with some brainstorming and loose sketch concepts. Exploring elements and names that resonate with Atlanta sports.
Those concepts eventually grew into a polished and refined logo system.








FINAL LOGO
DESIGN










BRAND ASSETS