ESTRELLA JALISCO
PHOTO GUIDELINES

Digital Camapign
Poster Design

While working as an Art Director for the iconic beer brand Estrella Jalisco, I had the opportunity to lead the development and design of their official photography guidelines. This comprehensive document was crafted to ensure all visual content consistently reflects the brand’s identity, speaks to our target audience, and aligns with key passion points that define Estrella Jalisco’s world. It served as a creative foundation for both internal teams and external partners to capture imagery that feels authentic, vibrant, and unmistakably on-brand.

This project allowed me to merge strategic thinking with creative direction—strengthening the visual cohesion of the brand and enhancing the storytelling behind every campaign. Scroll Through to check out the full document!

Before developing the photo guidelines, I led the creation of a comprehensive brand book for Estrella Jalisco. The objective was to craft a more authentic brand presence and establish a visual identity that genuinely resonated with the target audience. This foundational work set the tone for consistent and meaningful storytelling across all brand touchpoints.