BUDWEISER’S
TEAM BUD
Digital CamapignPoster Design
While working on the Portfolio Team at Anheuser-Busch, I had the opportunity to collaborate on a
campaign with the iconic Budweiser brand and top Major League Baseball players. I was responsible for
developing the visual concept for a campaign that introduced a partnership with Ken Griffey Jr. and
strengthened relationships with Budweiser’s sponsored athletes.
The campaign aimed to generate organic impressions, build excitement, and serve as a teaser for future collaborations. I designed a visual system that could be templated across all MLB player assets. Drawing inspiration from Budweiser’s classic red, I saw an opportunity to create visual cohesion by incorporating this signature hue throughout the campaign. I also integrated poster-style elements and gritty baseball textures to evoke the feel of a vintage baseball poster..
The campaign aimed to generate organic impressions, build excitement, and serve as a teaser for future collaborations. I designed a visual system that could be templated across all MLB player assets. Drawing inspiration from Budweiser’s classic red, I saw an opportunity to create visual cohesion by incorporating this signature hue throughout the campaign. I also integrated poster-style elements and gritty baseball textures to evoke the feel of a vintage baseball poster..
