BOXOLOGY

Packaging Design

One of my first projects at Draftline was designing the packaging for an exciting new product called Boxology—a dual-flavor, ready-to-drink cocktail packaged in a single box. The challenge was to create a bold, eye-catching design that would stand out on crowded shelves while clearly communicating the unique two-in-one concept. The process involved several rounds of design exploration, team feedback sessions, and eventually expanding the line with a second concept: a margarita-flavored boxed cocktail.

Agency - Drafline

Role - Graphic Designer

Articles from ADWEEK and Thrillist media outlets covering the launch of Boxology.

Boxology Margarita is a second flavor realeased shortly after the Rum flavor. I was tasked to use Boxology Rum packaging design as a template to translate into a new flavor with the same packaging design aesthetic.

Agency - Drafline

Role - Graphic Designer