One of my first projects at Anheuser-Busch was developing the packaging design for an innovative new product—a ready-to-drink cocktail presented in a box. The goal was to create a concept that stood out on the shelf among a competitive RTD (ready-to-drink) market while clearly communicating the unique offering of two distinct flavors within a literal box. The project involved multiple design iterations, presentations, and an additional design for a margarita flavored boxed cocktail. 

Agency - Drafline

Role - Graphic Designer

Here are articles from ADWEEK and Thrillist media outlets covering the launch of Boxology.

Boxology Margarita is a seconf flavor realeased shortly after the Rum flavor. I was tasked to use Boxology Rum packaging design as a template to translate into a new flavor with the same packaging design aesthetic.

Agency - Drafline

Role - Graphic Designer